Streets to Doorstep - making work easy!

20th Oct 2023

After 20 days of sessions with Smita, Roshani was still trying to figure out what she wanted to do ahead. While she was doing good emotionally and personally, that was not the only thing she wanted to do, live like a parasite. Everyone around her was doing something or the other. As she stood looking at zero in the verandah, she saw a big truck coming in. Angad came running from inside to help the driver park and unload the truck.

After all the stuff found its place Roshani asked Angad, "What is this? So much stuff?" Diwali is coming up, and ladies here make home decor, hand-painted diyas, fabric lanterns, and many other things. "Wow! And where is it all sold?" Kanchan chipped in, "Angad, last year we did not have a good season, we had to stand on the street to sell it. The online giants have a better reach. You should not have ordered so much raw material." Angad pats her back, "Kanchan Didi, let's hope this year we have a great festive season. You can try new things, that is the reason we have ordered a surplus of raw material."



Roshani just knew what was the solution. She ran to her room, opened her laptop, and started working on it.
In the evening, she went to Kanchan Didi, "Didi... Do we have products from last year?" "Ummmmmm... Yes... Why do you need them?" Kanchan Didi replied. "Just show me na, please!"
Roshani said. "Yes. Yes. Wait, what are you doing?" Clueless Kanchan asked. "Setting up the so-called aesthetics to showcase our products." Roshani cheekily replied.
Roshani made website for Aanchal. She also spoke to a reliable logistic partner for delivery purposes. She set up a proper social media handle for Aanchal. She discussed the pricing with the ladies who made the products and set up an online payment mode too. The website was up and running by midnight.

The next morning the landline phone started ringing early in the morning and the calls did not stop! By 10 a.m., the public who lived at a commutable distance came to see and shop the things for themselves. In two days, all the stuff that lay in inventory was sold out. The ladies were happy and started working on the new stock. Arunima was outstation for some meetings and when she returned she saw a different picture at Aanchal, she was happy about it. Before bedtime, she met Roshani personally and asked how did she do all of it! Roshani replied, "I worked as a digital marketing expert at a reputed ad agency. But I was not willing to join back, not ready to face people I knew in the past. They may show sympathy with good intent, but I do not want it that way." Arunima appreciated her decision and made her the incharge of marketing at Aanchal. Along with respect, she now has a salary she can call her own!