2nd November 2025
We have reached a point where we now have a trusted group of friends where we share our content
plans, discuss collaborations, and suggest to each other what may work for them. We also feel
comfortable sharing our failures and disappointments. But to those who consume our content, the ones
who are at the receiving end of our content, find it very easy to pass comments about us. Nobody
talks about this, and that's why I think we are the best people to bring this to the limelight.
Things that should be normalized for creators (for me, creators are the ones who create, it would be
anything, not only content)
Creativity is exhausting
I was once asked, "Writing is not climbing a mountain, then what are you tired of?" And sadly, we
still consider only hyper-physical activities to be exhausting, as if activities that require the
brain, creative cells, do not exhaust enough. Well, it does. If it does not exhaust you, why don't
you give it a try?
Creating for Joy, Not Just Audience
There are 2 incidents to support the above statement I have made.
1) Initially, my writings were very personal. I did not share them. But once I did, many could
relate, and I got the encouragement to keep sharing it. As my writing was my priority, the audience
was always below that. I respect their opinions and suggestions; however, I may or may not agree
with them. To date, many of my social media posts, which I thought would be hits, have fallen flat.
But they continue to be on my feed/timeline, irrespective of the number of likes/engagements they
got. I wrote them because I wanted to, not for it to go viral and be appreciated.
2) A few days back, an acquaintance slid into my DM asking me for advice about content writing jobs.
When I started writing, it was so natural, organic, that when the thought of monetizing it came to
my mind, I tried applying for content writing jobs, but it did not go anywhere. And I shared the
same with them, to which they thought I was trying to dodge their request. I seriously feel I will
never be able to do a content writing job; they will kill my creativity and spontaneity, and then I
will keep breaking down from within.
If you have your why sorted, your how ultimately finds a way.
Not to have an opinion about everything.
There are times when I feel like I am the most confused creature on this planet, or that's probably
because I understand and feel too much. I am yet to find a diplomatic and subtle way of putting my
words; so many times, I choose to keep them to myself. And that is fine too.
Choosing not to do everything
In the content game, to stay up there, it is inevitable to keep evolving. To evolve, we first
experiment. If the experiment fails, we may choose to stick to what worked for us rather than
stretching ourselves to the level where we may just give up on content as a whole. Being your
authentic self is the most vital attribute of your content. Sticking to basics never went out of
style, never will.
This also brings me to another aspect. Keep it judgment-free. If others are in their experimental
phase, don't judge them. Sooner or later, they will find their way.
Also, failing is not the end of the story. We, as creators, always have the scope of going back to
what worked for us; nothing wrong with it.
I get to hear, "Content is Everything. Ace the game if you wish to succeed." And I agree to it, but
I have figured out how to cut the noise and curate it my way to ace it. I hope each one of us finds
their way, too.
This post is a part of Blogchatter HalfMarathon 2025
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